Further to my previous post on presentation approaches (see here), I have prepared some mock-ups of possible poster designs for the Umbra Sumus Pop-Up Gallery. Posters typical have a bold design aimed at capturing the attention of an audience. There is however a trend in popular culture in which artworks are reproduced in an inexpensive format, similar to a poster. So at one end of the scale we have a cheap reproduction of an artwork and at the other a gaudy poster.
I have prepared three designs for my Leman Street image/text combination. All of these would be on 190gsm paper (similar quality to the cover of a Sunday supplement) and would be sized 30×24 inches. The cost of reproducing 5 copies of the poster would be around £40 or £8 per copy.
The first is a simple reproduction of the artwork itself:
©Keith Greenough 2013
The second is similar but this time I have included the title of the work in bold letters. This is similar to the way in which many artworks are presented as inexpensive reproductions (see here).
©Keith Greenough 2013
The third version is much more ‘in your face’. It is modelled on the style of popular ‘motivational’ posters (see here).
©Keith Greenough 2013
These versions are presented for forthcoming discussion with some OCA student colleagues.
jsumb
April 7, 2014
Here’s an instant response to the ‘motivational’ type poster http://yunghikim.wordpress.com/2014/04/07/image-15-rwanda-1994/
Keith Greenough
April 7, 2014
Interesting…nothing new in the world….
Catherine
April 8, 2014
I’ve realised that I need to actually see/feel the images before I can give a view on the poster aspect. The third version is certainly striking and I think would be good as a poster advertising the Exhibition. The dark border invites me into the image.
Keith Greenough
April 8, 2014
Thanks Catherine lots of food for thought.