Lifting the Curtain Media Coverage

Posted on October 21, 2015

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This post is really an aide-memoire so that I can recall what happened in terms of media coverage for Lifting the Curtain.

The starting point of public presentation of my work was when some of the work was published in Hashtagphotography magazine issue 10:

hashtagphotography magazine issue 10 September 2014

hashtagphotography magazine issue 10 September 2014

This was followed by the four image texts being shown at the East London PhotoMonth Open in November 2014…little or no media coverage came from this but it was useful to be able to tell gallery owners, who I was trying to persuade to show my work, that it had been published before.

Having secured the gallery booking for the Lifting the Curtain exhibition, I embarked on a systematic approach to gaining press and other media (blogs and so on) coverage.

With regards to the former I had little success, even though I had great help from Elizabeth Underwood at the OCA. My press release was positioned to gain favourable coverage for me, the exhibition and the OCA. The press release was listed on Pressat:

pressat

Lifting the Curtain Press release on Pressat

Despite getting plenty of views and making many direct approaches to key local and arts oriented journalists it gained no traction. I invited several to the Private View but none came. However it was a useful reference point for blogsters and so on. It also helped me to construct a punchy and relatively brief presentation of my work.

My work did however get a mention in the East London Life as part of an overall article on Photomonth. This article came through the efforts of the Photomonth organisers.

East End Life issue 1079

East End Life issue 1079

I was significantly more successful with bloggers. Jesse Alexander was the first to review the work and he wrote quite a positive review on Perspective on Place:

Perspectives on Place Blog Jesse Alexander

Perspectives on Place Blog Jesse Alexander

Toynbee Hall placed an article on their blog and I was able to get Photofusion (where I am a member) and Printspace (who did the printing) to place articles on their blogs also.

Toynbee Hall Events Blog

Toynbee Hall Events Blog

Printspace Blog

Printspace Blog

Photofusion Blog

Photofusion Blog

The final blog to pick up on the work was Spitalfields LifeThis blog is penned by anonymous blogger The Gentle Author and is highly influential in East London and is often quoted in the National Press. The Gentle Author visited the exhibition (when I was not there), liked the work and presented it on his blog. I was delighted to get this coverage which has gained far more traction on Twitter than any other avenue so far.

Spitalfields Life

Spitalfields Life

This is all for now…the exhibition still has a few days to run.

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